Privacy Policy

1. Who We Are

Personal Estate Agent (“we”, “us”, “our”) is operated by Personal Estate Agent Ltd, a company registered in England and Wales. We act as the data controller for personal data processed through this platform.

Contact: info@personalestateagent.com

2. Data We Collect

2.1 Homeowner Data

When you use our chat-based matching service, we collect:

• Name, email address, and phone number (provided during lead capture)
• Property postcode, property type, and estimated value
• Selling timeline and priorities
• Chat conversation content
• IP address and browser information

Legal basis: Consent (Article 6(1)(a) UK GDPR). You provide this information voluntarily and consent to its processing when submitting your details.

2.2 Estate Agent Data

We collect information about personal estate agents from publicly available sources, including:

• Name, business name, and contact details
• Service areas and specialisms
• Reviews from Google, Trustpilot, and AllAgents
• Social media profiles and content
• Professional affiliations and experience

Legal basis: Legitimate interest (Article 6(1)(f) UK GDPR). We have a legitimate interest in providing a directory of publicly operating estate agents to help homeowners make informed decisions. Agents are notified of their listing and can opt out at any time.

2.3 Claimed Agent Data

When an agent claims their profile, we additionally collect:

• Verified email address
• Payment information (processed by Stripe; we do not store card details)
• Profile customisation data (bio, photo, preferences)

Legal basis: Contract performance (Article 6(1)(b) UK GDPR) and consent.

3. How We Use Your Data

• To match homeowners with suitable personal estate agents
• To deliver leads to matched agents
• To display agent profiles, reviews, and ratings on the platform
• To process subscriptions and payments
• To improve our AI matching algorithms
• To send service-related communications (not marketing, unless consented)
• To comply with legal obligations

4. Data Sharing & Third-Party Processors

We share personal data with the following categories of third parties, all of whom are bound by data processing agreements:

• Supabase (database hosting, EU region)
• Vercel (website hosting)
• Anthropic (AI processing for chat-based matching)
• Stripe (payment processing)
• Resend (transactional email delivery)

Homeowner contact details are shared only with agents the homeowner has been matched with and consented to contact.

5. Data Retention

• Homeowner data: Retained for 24 months from last interaction, then anonymised or deleted.
• Agent profile data: Retained for as long as the agent is publicly operating. Deleted within 30 days of an opt-out request.
• Conversation data: Retained for 12 months, then anonymised for AI improvement or deleted.
• Payment data: Retained as required by financial regulations (typically 7 years).

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: Request a copy of the data we hold about you.
• Right to rectification: Ask us to correct inaccurate data.
• Right to erasure: Ask us to delete your data (subject to legal obligations).
• Right to restriction: Ask us to limit how we process your data.
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to object: Object to processing based on legitimate interest.
• Right to withdraw consent: Withdraw consent at any time where consent is the legal basis.

To exercise any of these rights, email info@personalestateagent.com or use our GDPR opt-out page. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

We use the following types of cookies:

• Essential cookies: Required for the platform to function (session management, authentication). No consent required.
• Analytics cookies: Help us understand how visitors use the site. Set only with your consent.
• Preference cookies: Remember your settings and choices. Set only with your consent.

You can manage your cookie preferences at any time using the cookie banner or your browser settings.

8. International Transfers

Some of our third-party processors are based outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and adequacy decisions.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at:

Email: info@personalestateagent.com
Post: Personal Estate Agent Ltd, Data Protection, London, United Kingdom